In a first ever attempt of its kind, the Washington Nationals have teamed up with MLB.com to raise funds to further the Children’s National Medical Center’s fight to eradicate childhood diabetes. On July 13, the Washington Nationals will encourage fans to send a SMS text message with the word NATS to 90999 in order to donate $5 to the Children’s National Medical Center.
While the focus of the charity drive will be the Nationals’ Sunday-game against the Houston Astros, anyone can help further the search for a cure for childhood diabetes by texting NATS to 90999 anytime between July 10 and July 31. SMS text messages are sent by droves of wireless subscribers every day, but this is one of the first applications of the service for charitable causes.
The Washington Nationals Dream Foundation has made Children’s National Medical Center one of its key partners in the Washington community, and has donated $2 million towards the development of a Diabetes Care Complex.
Jim Manis, Founder and CEO of the Mobile Giving Foundation says,
“MLB.com is helping the Mobile Giving Foundation pioneer charitable giving over the mobile channel in the U.S. [and] …. this is the first time Mobile Giving has been used in stadium at a professional sporting event to provide fans an opportunity to support their charity.”